Viacom18 bags MLC broadcast rights in India
By MI New York Media
After the super success of streaming the IPL and hitting record numbers, the Major League Cricket (MLC) announced its broadcast tie-up with Viacom18’s sports network. The multi-platform coverage will include live streaming on JioCinema and broadcast television coverage on Sports18, starting on Thursday (July 13).
The six team tournament will mark the start of the first-of-its-kind cricket league in the USA, and is set to revolutionize the sport in the country. It will feature top-class international talent playing alongside America’s best players.
“JioCinema continues to change the landscape of sports consumption, and with Major League Cricket, fans will watch their favorite T20 cricketers and cheer for teams affiliated to their favourite franchisees,” said Viacom18 Sports Head of Strategy, Partnerships & Acquisitions Hursh Shrivastava. “Indian viewers love T20 cricket, and we expect them to enjoy the action from the inaugural edition of the league across JioCinema and Sports18.
“We are delighted to partner with Viacom18 and ensure that the world class T20 action Major League Cricket will feature is widely available in India, streamed on JioCinema and broadcast on Sports18,” said Vijay Srinivasan, co-Founder, Major League Cricket. “Our six teams feature T20 superstars fans in India love to watch, and there’s no better partner to showcase world class sports broadcasts in the world’s largest cricket market than Viacom18’s channels.”
We, at MI New York, have a host of stars who cannot wait to kick it all off, as we take the field against San Francisco Unicorns on July 14.
